In 2021, after close to two years of social isolation, Canadians were excited to finally spend Christmas with their families. (At least they were before the Omicron wave hit, but stay with me here.)

But bickering at family gatherings is inevitable a family classic. And with so much in the news worth fighting over, we knew that that squabbling was going to be inevitable.

…but wouldn’t it be nice if the topics could be a little less contentious?

Introducing “52 Better Fights to Have,” an original card game from FUSE Create. Why argue over politics or mask mandates, when there are better debates to be had, like:

How do you cut a grilled cheese: corner to corner, or straight across?
Which is better, chunky or smooth peanut butter?
Is a hot dog a sandwich?

What was originally intended as our holiday card eventually became available for sale in our Shopify store, a first for the agency.

We were excited to pop up in a few “best of” roundups of agency holiday activations. But we knew we’d really made something interesting when Snakes & Lattes, Toronto’s premiere board game cafe, added us to their roster.