There are fewer women working in tech today than there were in 1984. Don’t believe us? Just ask Siri.

We created the tongue-in-cheek "Voices in Tech" campaign to help raise awareness for Hackergal, an amazing organization that inspires girls to pursue careers in STEM.

This campaign not only contributed to a significant lift in awareness and donations, but has appeared on multiple shortlists, including:

Adforum PHNX Awards
The DRUM Awards
Communication Arts Advertising Award

How did we create a 60 second insurance ad that stood out from the competition, and communicated all the necessary benefits of life insurance?

One word: plates.

In 1923, Mount Sinai Hospital was founded on donations as small as a nickel. In 2023, we helped them celebrate 100 years of overcoming obstacles and defying the odds by telling the story of that nickel.

When you suffer from heartburn, you’re constantly asked to make a choice. You can miss out on the things that make you happy. Or you can indulge and pay the price.

With Gaviscon, it doesn’t have to be “either/or.” You can live in the moment now, and still feel great later. That’s the Power of And.

The Pinball Clemons’ Foundation’s greatest strength was our greatest creative challenge: how do you tell the world what you do, when you do so much?

Borrowing a bit of inspiration from the founder’s name, we used the visual metaphor of the pinball machine to illustrate the complexity of the problem, and the impact of the solution.

Michael “Pinball” Clemons was good enough to lend his voice to our video, and kind enough to share these words of thanks:

“They say a picture is worth a thousand words, but I used a thousand words and I was still unable to paint this picture. Thank you for the genius of our competent collaborator, FUSE Create. You’ve brought our vision, our heart and our hope to life. To give young people the resources to control their lives, revel in independence, and change the trajectory of their families for generations.”

AIR MILES is Canada’s most recognized loyalty program, with nearly 10 million active collector accounts. But as new rewards programs entered the picture, AIR MILES was having a harder time standing out among the competition.

So in 2021, they set out on a journey to remind Canadians just how rewarding AIR MILES really are.

They launched with a spot that featured an out-of-this world plane that rewarded its passengers with the little extras that come with being a collector - or “gravy,” as they called it.

When it came to bringing that idea to life as an XM idea, we naturally thought of the next phase of the journey - the baggage carousel.

Introducing The Carousel of Dreams - a larger-than-life luggage carousel that delivered more than just baggage.

It turns out, after a year and a half of lockdown, people were really excited for a taste of imaginary travel; Torontonians lined up around the block - sometimes for as much as an hour - to claim their prize.

Overall, we earned 11M impressions from our 2-day activation. That’s a heck of a lot of gravy.

This campaign was awarded silver at the 2022 CMAs.

This was a fun bit of creative problem solving…

One of our first assignments for Ontario Place was to create an OOH campaign for Lumiere, an outdoor light installation exhibit. At the time we were briefed, however, we had no idea what the final pieces would look like - and not a ton of budget to work with. So we turned our gaze away from the art itself, and focused on the faces of the audience as they took in its beauty.

CIBC asked us to create a content series to show the emotional side of what they do for their clients - help them make their ambitions real.

From an entrepreneur in small town Alberta, to a stunt performer chasing his dreams, to Connor freaking McDavid, each of our subjects had a keepsake that reminded them of how far they’d come, and where they wanted to go.

And so, The Memento Project was born.

CIBC’s Client Appreciation Day is usually a pretty standard affair, with free coffee and donuts as the main event.

But after the success of The Memento Project, they decided to try something a little different. So in 2019, we created the ultimate personal touch and named a banking centre after one of our clients for the day.

This campaign was awarded bronze at the 2020 CMAs.

Well, 2022 sure was…a year that happened!

To celebrate, commemorate, and revel in the year that was, FUSE Create made 2022 Wrapped, a roll of festive wrapping paper that highlighted some of the craziest moments of those 12 crazy months. From the good (Canada making it to the world cup!), the bad (Inflation! Kanye West!), to the overall weird (basically anything Elon Musk did!), there was truly never a dull moment.

We relived our favourite memories…and threw it out for a fresh start in 2023.

In 2021, after close to two years of social isolation, Canadians were excited to finally spend Christmas with their families. (At least they were before the Omicron wave hit, but stay with me here.)

But bickering at family gatherings is inevitable a family classic. And with so much in the news worth fighting over, we knew that that squabbling was going to be inevitable.

…but wouldn’t it be nice if the topics could be a little less contentious?

Introducing “52 Better Fights to Have,” an original card game from FUSE Create. Why argue over politics or mask mandates, when there are better debates to be had, like:

How do you cut a grilled cheese: corner to corner, or straight across?
Which is better, chunky or smooth peanut butter?
Is a hot dog a sandwich?

What was originally intended as our holiday card eventually became available for sale in our Shopify store, a first for the agency.

We were excited to pop up in a few “best of” roundups of agency holiday activations. But we knew we’d really made something interesting when Snakes & Lattes, Toronto’s premiere board game cafe, added us to their roster.

2020 was a rough year. So we gave our Instagram followers a full month of smiles, giveaways, and surprises with The Ad Vent Calendar.

Carollers? Tired. Jinglers? Wired.

For FUSE Create’s 2018 holiday card, we wanted to spread cheer to agencies across the city. And what better way than to serenade them with the songs that are closest to their hearts - classic jingles.

This crazy little stunt also earned us a mention in Ad Week - a first for the agency!

The National Advertising Challenge briefs went live before COVID-19 sent Canada into lockdown. But the key deliverable of their brief - helping Goodlifers grow Canadian Strong - took on a new meaning in quarantine.

POUND FOR POUND is a program to help GoodLifers and trainers stay “Canadian Strong” together, even while we're separated. This program empowers quarantined Canadians to discover the benefits of working with a trainer today, and helps them to continue on that path when gyms re-open. For every future session a patron purchases with a trainer, they'll receive a free virtual one today. Each patron will be paired with a trainer in their area; over the coming weeks, they'll establish goals and build a rapport. And when the lockdown is lifted, they'll be ready to hit the ground running.

This campaign won silver in the 2020 NACs, the highest honour awarded in its category.

For Pride 2021, FUSE Create wanted to celebrate the fact that diversity is our industry’s strength. So we found a way to tell that story in a way that’d resonate with ad folks - with a Pride Flag made out of hex codes.

We made 100 of these limited edition #HexLove shirts, and gave them out on Instagram. And because our industry is at its best when everyone has a voice, we also made a donation to @bill7award, a scholarship for LGBTQ+ students in Ontario.

The shirts were all snapped up in a matter of days, proving that we in advertising wear our pride on our sleeves - and on our hearts.