August 2018 - present
I joined FUSE Create as a senior writer in 2018, and was promoted to Associate Creative Director in the fall of 2021. I act as a creative lead on CIBC, our biggest client, and also work on and oversee projects for clients like Proximo, Maple Leaf Foods, and AIR MILES. I’ve been instrumental in winning a number of pitches, as well as some of the awards that helped us win Strategy’s #3 Small Agency of the Year in 2021.
2009-2019
Sid Lee
The Township Group
PlayOLG.ca
Just Eat Canada
Bimm Direct & Digital
Wunderman
OgilvyOne
The Daggerwing Group
Doner Canada
May 2016 - April 2018
As the sole copywriter on the team, I had the opportunity to work on every project and every brand, as well as help develop best practices. Clients include Campbell’s, Pfizer, SC Johnson, Saputo, and The Dairy Farmers of Canada.
April 2014 - April 2016
I was hired as a dedicated writer for the fast-paced Air Canada account, but eventually got the opportunity to work on a wide array of clients, including Tim Horton’s, Mazda, o.b., Air Canada Rouge, and Canesten.
August 2012 - October 2013
As the sole writer in a small company, I was personally responsible for nearly 100% of copy. I spearheaded an internal project to improve the creative review process, and another to improve the effectiveness of group brainstorms. Client list included Nike, Fido, RSA insurance, and Red Bull.