For Pride 2021, FUSE Create wanted to celebrate the fact that diversity is our industry’s strength. So we found a way to tell that story in a way that’d resonate with ad folks - with a Pride Flag made out of hex codes.

We made 100 of these limited edition #HexLove shirts, and gave them out on Instagram. And because our industry is at its best when everyone has a voice, we also made a donation to @bill7award, a scholarship for LGBTQ+ students in Ontario.

The shirts were all snapped up in a matter of days, proving that we in advertising wear our pride on our sleeves - and on our hearts.